At The Fool we are big fans of giving out special projects. There are so many benefits including but not limited to enhancing roles, learning what Fools can do, testing new concepts, seeing how people can stretch, collaboration, stretching resources, and more. One key element is that special projects make an impact. When a project has a real, difference making outcome a Fool will be more bought in to the project. This is also a great use of company time. Having people learn while accomplishing something critical for the company makes everyone happy.
Note: People like to volunteer for projects as opposed to being told what to do. This is true form Kindergarten to the board room.